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Grocery Store Pricing and Its Effect on Initial and Ongoing Store Choice
JEFFREY VON FREYMANN. Marketing Management Journal, 2002-01-01
Topic: Risk, prevention and care in population studies
This article details the determinant bundle of store choice and the role of price as one of the major components in initial and ongoing store selection. Through a literature review and empirical research, the author confirms the results of over forty years of research into consumer price knowledge but questions internal reference price (IRP) theory. Implications for management are discussed. Consumers in EDLP, discount, HILO, and HILO/Value stores were randomly surveyed with unaided responses noted for shopper type and reasons for initial and ongoing store choice. The results show that, while most shoppers may have a market basket reservation price, they do not have a specific sense of product price or internal reference price when they shop. This lack of IRP may also affect initial and ongoing store choice.
Key findings
- Through a literature review and empirical research, the author confirms the results of over forty years of research into consumer price knowledge but questions internal reference price (IRP) theory.
- The results show that, while most shoppers may have a market basket reservation price, they do not have a specific sense of product price or internal reference price when they shop.
Why it matters
This study examines grocery store pricing and store choice, not Alzheimer's disease, so it offers nothing on treating, curing or preventing Alzheimer's. It questions internal reference price theory based on consumer surveys.
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Study details
- Evidence strengthLow
How this study scored 23/100
Published in a peer-reviewed journal. Scored zero for study design, sample size, effect reported, studied in people and randomised / blinded because the record does not state it. We have no data on senior author's track record and institution's track record, so those were left out: it earned 21 of the 93 points we could judge it on, which is 23 out of 100.
| Component | Points | Why |
|---|---|---|
| Journal tier | 7 / 10 | Tier 3 — peer-reviewed journal (Marketing Management Journal) |
| Journal's citation record | 0 / 4 | Marketing Management Journal: journal h-index 18 (OpenAlex, 2026-10-29) |
| Study design | 0 / 12 | No study design recorded — scores zero, not guessed (not stated in the record — scored 0) |
| Strength of evidence | 1 / 5 | Rated “low” in our summary |
| Peer-review validation | 10 / 10 | Peer-reviewed. Published as an article in a named peer-reviewed journal. |
| How recent | 1 / 5 | 2002 — older than 20 years, still counted |
| Sample size | 0 / 4 | Participant count not stated — scores zero (not stated in the record — scored 0) |
| Effect reported | 0 / 3 | No effect size reported — scores zero (not stated in the record — scored 0) |
| Studied in people | 0 / 3 | Not stated whether this was studied in people — scores zero (not stated in the record — scored 0) |
| Randomised / blinded | 0 / 2 | No randomisation or blinding stated — scores zero (not stated in the record — scored 0) |
| Times cited | 1 / 7 | Cited 1 times (OpenAlex, 2026-10-10) |
| Citations per year | 0 / 5 | 0.0 citations a year over 26 year(s) since 2002 |
| Impact for its field and year | 0 / 6 | Cited 0.0× the average for papers of its field and year (OpenAlex FWCI) |
| Cited by studies here | 0 / 6 | No other study in this library cites it |
| Still being cited | 0 / 4 | Cited 0 times in 2024–2026 (2026 still in progress; OpenAlex) |
| Senior author's track record | — / 4 | OpenAlex's profile for last-listed author Jeffrey W. von Freymann holds only 7 work(s), too few to judge a track record — left out of this score |
| Institution's track record | — / 3 | No institution listed in OpenAlex — left out of this score |
| Multi-centre collaboration | 0 / 3 | OpenAlex lists 0 institution(s) in 0 countries — scores zero (affiliation lists can be incomplete) |
| Indexed in PubMed | 1 / 2 | Not in PubMed, but has a DOI |
| Free to read | 0 / 2 | Behind a paywall — scores zero |
| Points | 21 / 93 | Scored on 18 of 20 parts. We have no data for the rest, so they are left out: 21 of the 93 points we could judge it on is 23 out of 100. |
| Total | 23 / 100 | — |
What each of these 20 components measures, and what this score is not →
Read the original
Full text: free to read — OpenAlex lists this copy as free to read: the link above (checked 6 Feb 1020).
Cite this study APA, Vancouver, BibTeX · download .bib or .ris
Built from the record alzhub holds for this paper, not looked up. Volume, issue and page numbers are not held in the record. Check the citation against the original before you use it.
APA 7th
VON FREYMANN, J. (2002). Grocery Store Pricing and Its Effect on Initial and Ongoing Store Choice. Marketing Management Journal. https://doi.org/10.63963/001c.150773
Vancouver
VON FREYMANN J. Grocery Store Pricing and Its Effect on Initial and Ongoing Store Choice. Marketing Management Journal. 2002. doi:10.63963/001c.150773.
BibTeX
@article{vonfreymann2002-973a1e1e,
author = {VON FREYMANN, JEFFREY},
title = {{Grocery Store Pricing and Its Effect on Initial and Ongoing Store Choice}},
journal = {Marketing Management Journal},
year = {2002},
doi = {10.63963/001c.150773},
url = {https://doi.org/10.63963/001c.150773}
}
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