@article{mitchell1998-3dcd14b8,
  author  = {Mitchell, V.‐W. and Kiral, R.H.},
  title   = {{Primary and secondary store‐loyal customer perceptions of grocery retailers}},
  journal = {British Food Journal},
  year    = {1998},
  doi     = {10.1108/00070709810242109},
  url     = {https://doi.org/10.1108/00070709810242109}
}